Scott Parks

Chief Executive Officer

Scott has spent nearly 20 years in legal marketing, and in that time, he’s seen the industry change a lot. More and more, lawyers and law firms are exploring new strategies and technologies—and they often turn to Androvett to help make sense of it all. 

As CEO, Scott loves that he gets to run the business and stay involved in the work itself. Strategy, creative ideas, problem-solving—that’s where he thrives. “I love getting my hands dirty in that world,” he says. “Coming up with ideas, helping clients find their voice, and figuring out how they can stand out.” 

Scott graduated from Texas A&M with a degree in marketing. He’s always been curious about people—what drives them, how they make decisions—so marketing was a perfect fit. 

“The more I understand what people want and why, the better I can help them.”

He got his start at an ad agency in Dallas, where he learned the fundamentals and saw just how dynamic the industry could be. From there, he went on to lead national brand initiatives for 7-Eleven and Blockbuster, earning recognition from Effies, Clio Awards, AdAge, USA Today, and The Wall Street Journal. 

Over the years, Scott has worn a lot of hats—but at the core, his job has always been the same: helping people and brands put their best foot forward. 

Did you know?
  • Scott likes to pretend that he tastes those “subtle notes” in wine, but really doesn’t.
  • Scott gets too competitive when playing board games. Seriously, it’s bad.

Insights by Scott

Planning 101:

For successful law firms, failing to develop an annual business and marketing plan won’t likely result in the firm’s demise. But it could be argued that firms that “fail to…

Print is Not Necessarily Passé

Living in a digital world, are there still advantages to using the “non-traditional” direct mail and print media to connect with existing and potential clients?

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