In today's fast-paced world, where news spreads instantly and misinformation can cause significant damage, having a robust crisis communications plan is more critical than ever.
In this brief “how-to,” we will cover the basics for setting up and shooting video at home or remotely. Even if you’re not doing an interview, you may be on…
Content marketing involves creating valuable and relevant information aimed to stimulate members of your target audience and, ultimately, drive them to action.
For successful law firms, failing to develop an annual business and marketing plan won’t likely result in the firm’s demise. But it could be argued that firms that “fail to…
Whether reporters are calling about a crisis or just to tap your expertise, here are the six things all lawyers should know before talking to the press.
Although much has changed in the world of law firm PR and marketing in the last few decades, the news release remains one of the most potent vehicles for getting…
Androvett Legal Media & Marketing works exclusively with law firms to increase their visibility through public relations, marketing and advertising, while supporting their attorneys and clients in media interactions.
As local news broadcasts have expanded, and cable news networks have proliferated, there are more demands and opportunities for attorneys to conduct live interviews.
When Androvett Legal Media & Marketing opened its doors 20 years ago, lawyer advertising had been legal for only 18 years and the Internet was still in its toddlerhood.
Living in a digital world, are there still advantages to using the “non-traditional” direct mail and print media to connect with existing and potential clients?
In addition to connecting with business contacts and getting referrals, LinkedIn can also lead to valuable media coverage and appearances in news articles.
Headlines announcing multimillion-dollar verdicts are not uncommon, but how do you gain publicity for a defense win in a civil case or when the case is dismissed months before trial?
Writing an article under your byline for a daily newspaper or a business, legal or industry publication can be an effective way to showcase your expertise.
