We can talk to each other over Twitter, Slack, Facebook, and many others, but e-mail remains our constant, and will be here long after we’re all gone. When it comes to marketing, e-mail is simple, affordable, and you’d be hard-pressed to find an easier and more cost-effective way to reach new or existing customers.
You can use e-mail to accomplish several different marketing goals. You can raise awareness, drive traffic to your website, engage audiences with your thought leadership or celebrate your successes. E-mail can be highly personal, which can help build connections with your important audiences.
E-mail is both trackable and measurable. While measuring the effectiveness of any form of marketing takes a little bit of guesswork, with e-mail, that’s not the case. You can see exactly who your readers are and what they’re doing with it. That’s not as Big Brother-y as it sounds. It’s really just a way to help you refine your strategy.
We can help create a robust campaign to help you reach both current and new customers without breaking the bank.