After graduating from the University of North Texas with a degree in music, Ryan lived the rockstar life. He moved to Los Angeles and toured as a drummer for multiple bands for nine years. During that period, he also worked as a freelance web designer. Once he got tired of the road, he went back to UNT and earned a second degree in digital retailing and marketing, turning his side freelancing gig into a full-time career. 

Ryan previously owned Pink Jacket, a digital marketing strategy firm, where he built and managed more than 50 websites for over 30 clients across DFW. That work grew into a broader focus on the technical side of marketing, from website architecture and SEO to the analytics that show what’s actually moving the needle for a business. 

“I like a good puzzle, and in our current rapidly changing technological environment, it gives me a new puzzle to solve every day.” 

As Androvett’s Digital Strategist, Ryan manages website builds and migrations, leads AEO, GEO and SEO strategy, and oversees analytics, attribution and GTM/GA4 reporting for the firm’s clients. He also runs paid media and email marketing campaigns, bringing that full range of expertise to bear on results that help clients grow.