Partner Raymond Panneton at Shackelford, McKinley, and Norton LLP was featured in Radaronline.com providing commentary on how Taylor Swift’s legal team successfully pressured toy manufacturer Make It Real LLC into abandoning its trademark applications for “Swift Twist” and “Swift Spin”. Representing TAS Rights Management, they viewed the surname as a global commercial asset requiring protection against unauthorized use. 

This action marks the sixth trademark-related legal challenge led by Swift’s team since February 2024 to prevent trademark dilution. The move follows similar enforcement strategies, including blocking a retail company from using “Swift Home” on products. 

Mr. Panneton said, “For Taylor Swift, her name is not a normal piece of personal information. Indeed, for Ms. Swift, her name is a global commercial asset tied to music, tours, merchandise, endorsements, and licensing deals worth hundreds of millions of dollars.” 

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